Posts in Business Tips for Success
How to Maximize Attendees' Time in Your Trade Show & Expo Floor

About 8 years ago, I was a vendor at, what was promised to be, ‘the largest event showcase’ in my home city of Philadelphia. At the time, I was working full time for a well-known, high-end catering and event venue and took the entire day out of the office. Between setting up the booth, manning the booth and leaving myself time to network, it was a huge undertaking.

There must have been over 200 vendors that filled the Convention Center floor—everyone from lighting companies to staging, venue representatives and event designers packed the space. We were set up 15 minutes prior to the start of the event as instructed…and we waited.

And waited.

Oh, and waited some more.

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Tools to Help Make Your Processes More Efficient

Let’s start here: I’ve always been the person who finds more efficient ways to perform tasks. In my corporate past, I’d find ways to streamline communication between managers who worked opposite schedules, or to make meetings more efficient. In the startup world, I found that remote work was the most efficient use of my time, rather than shlepping between work spaces throughout the day. Now, with my clients, the onboarding process typically sees me finding ways to make working together more efficient. After all, many businesses have a handle on internal communication, but bringing in an external and/or remote team can be challenging.

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Create. Invite. Share. Boost.

On a normal day in 2019, I’ll receive anywhere from 10-15 “Event” invitations. From Facebook, Instagram, LinkedIn, Meetup and networking groups I belong to, I could literally fill my entire month’s calendar in the span of a week. Less, if I took into consideration all of the articles I read concerning local events and happenings, and personal invitations. There is, quite literally, not enough hours in the day. There is, though, enough so-called “events in the day.

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Guest Blog: Five website mistakes that are keeping you from closing (and how to fix them)

If your website is done well, it should make you feel like you have a salesperson on your team, working her tail off as your own personal hype woman. You don’t even have to have a super fancy, custom-built website to make this happen. In fact, I’m a huge fan of Squarespace and all of its built-in features. But you do have to have well planned content that guides your potential customers through your site and encourages them to take action before they click away.

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The Importance of Community

If you’ve been following my journey, you know the importance of community in building the person and businesswoman I am. From my tenure with Professional Women’s Roundtable; to Party Partners of Philadelphia (now The Industry Formula); to entrepreneur networking groups like Wellstruck Lady Boss, finding or cultivating a community of people who support one another has been instrumental in my success.

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Pick My Brain

You can tell busy season is here when I don’t have time to blog (note to self: pencil in time to blog).

Throughout the year, I receive dozens (sometimes over 100) emails or messages asking to “pick my brain.” Furthermore, judging by my conversations with other entrepreneurs and seasoned professionals, I’m not alone. messages flood email and social media inboxes, and introductions seem to fly at you and before you know what happened, you’re scheduling a meeting.

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Why CPG & Retail Brands Should Embrace Events

If you’re anything like me, your Facebook notifications are full of events you can attend throughout the week. From Painting with a Twist parties, to themed nights at local clubs, to special chef’s events at restaurants. A quick look at your inbox, I bet, would reveal the same thing: invitations for things to do with friends, family and brands. It seems like there’s always “Something to do.”

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What Event Planners Wish You Knew about Event Planning

When I graduated with my degree and experience in event planning, I happened to step out into the worst economy my generation had known. Every major company was shying away from events, cutting their event planning teams and giving any event-based tasks to either the marketing department, Human Resources, or an administrator (who all had pretty hefty workloads of their own!)

As the economy started to get better, budgets started to once again be allocated to events. Emphasis on marketing events, celebratory events, incentive trips, and the like began to come back into the forefront. However, the sentiments of the post-market-crash lived on. Budgets were cut for events, and planners were expected to deliver the same quality of events with a budget that was slashed in half. Vendors had to begin “getting creative” with their pricing and offerings, and many planners expected an incentive to book.

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My Year of "No."

By now, we've all heard of Shonda Rhimes' book, 'Year of Yes.'

Though I have never read the book, when I first heard her discuss it, I was all-in and a true believer: Say yes to things that come your way. Say yes to opportunities, yes to your future--and yes to everything that scares you.

Actually, I lived it. I said 'yes' to every single thing that scared me, beginning when I accepted the job at Snap Kitchen. From traveling by myself; to accepting a role with a start-up, with a future less secure than the offers I turned down; to speaking in public, live TV interviews and even group runs. It was an incredibly successful two years for me. I said 'yes' to volunteering opportunities, too, such as Professional Women's Roundtable and the Leukemia & Lymphoma Society. My schedule was packed, my brand was out there--and I was facing my fears.

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