New Client: Barefoot Botanicals

I was introduced to Linda and Eric, the husband-and-wife team behind Barefoot Botanicals, through a friend and mentor. Eric and Linda have owned and operated an Herb Farm for over 13 years, and last year was their first foray into the ever-growing cannabis industry and their first hemp harvest.

With a full shop of products including teas, tinctures, syrups and hydrosols, as well as educational events, Barefoot Botanicals is gearing up for a full year of trade shows and experiential opportunities, starting with the Philadelphia Flower Show. From their past event activations at farmer’s markets and offsite events, they have a great foundation to build upon for their branded experiences.

I’ll be working with Eric and Linda on their experiential strategy, and creating a ‘brand playbook’ which highlights how they can use their existing resources to offer “5 Senses” marketing experiences both on and offsite, and bring their brand to life while connecting with potential partners and consumers.